Brand studio for athletes

Build the brand.
Own your identity.

We build the brand, the merch line, and the store. You own the IP.

Get in touch
What we do

We build the identity athletes never had time to build — and the infrastructure to sell it.

Brand, product, store - all under one roof. All built around you.

Brand identityIP & assetsProduct designSupply chainEcommerceContent
The process

Four stages. One partnership.

01 /
Brand

Discovery, positioning, identity system, guidelines deck.

Brand strategy
Logo & wordmark
Typography & palette
Brand book
02 /
IP

The marks, characters, graphics and names that will live on product forever.

Trademark filings
Asset library
Signature graphics
Licensing framework
03 /
Merch

A first drop designed in your brand, manufactured by our suppliers, ready to sell.

Seasonal range
Production
Photography
04 /
Store

Built, run, and shipped. By us. For you.

Domain + store
Fulfilment & CS
Analytics dashboard
Customer service
The roster

The athletes building with us.

Kai Benson
Featured athleteLaunching Q3 2026
Case study — 001

Kai Benson

Lightweight · UK — from borrowed streetwear to a signed 12-piece range in 9 weeks.
Luca Romero
Merch live
Football

Luca Romero

Midfielder · ESP
Sofia Vega
Brand in dev
Padel

Sofia Vega

WPT Tour
Marcus Okafor
Waitlist
Boxing

Marcus Okafor

Heavyweight · UK
Product

The merch speaks for itself.

Signature Hoodie
Drop 01
Kai Benson
Signature Hoodie
£85
Training Tee
Drop 01
Luca Romero
Training Tee
£42
Crest Cap
Pre-order
Sofia Vega
Crest Cap
£38
Fight Night Gloves
Drop 02
Marcus Okafor
Fight Night Gloves
£125
The model

Here's what we offer.

Most brand agencies charge £30–80k up front for a fraction of what we deliver. We don't. We invest the studio time, the IP work, and the supply chain — in exchange for a percentage of merch revenue going forward.

You bring
Your name, story & audience
Creative direction & input
We bring
Brand, IP & product design
Supply chain & store ops
Capital, not yours
The team

Two founders.

Entitee sits at the intersection of two industries that rarely speak to each other: modern ecommerce, and professional sport.

Tom Hooker
Tom Hooker
Co-founder · Commerce
14 years scaling ecommerce brands. Previously built and exited two DTC labels.
Jamie Harvey
Jamie Harvey
Co-founder · Sport
A decade inside professional sport — agency, sponsorship, and athlete management.
Ready?

Let's build your brand.

We take on a handful of athletes per month so we can give each one the depth they deserve. Tell us about you.

Get in touch